Identity / 2026
Aera
A contemporary food identity balancing sensory warmth with precise visual discipline.
Food & BeverageAERA
PRESSED, NOT PROCESSED.
CREAM
#F6F2E9
CITRON
#D8C24B
VINE
#4F6B3A
BLOOD ORANGE
#C4522A
BARK
#221F1B
The Idea
Every distinctive brand begins with a point of view. Here, strategy becomes the foundation for everything that follows.
Where an Idea Finds Its Identity
Aera is a provisions label built on a strict label system — one grid, one typeface, colour doing all the work of flavour.
- Industry
- Food & Beverage
- Positioning
- Flavour coded in colour
- Audience
- Grocers, chefs, everyday cooks
- Brand personality
- Fresh · Systematic · Generous · Bright
01
The Thinking Beneath the Surface
A point of view, held steadily, long before a single line is drawn.
Why It Exists
To make the good stuff legible on a crowded shelf.
Where It Is Going
A pantry that reads like a colour chart.
How It Speaks
Direct and appetising. Names the ingredient first.
Where It Belongs
Between the deli counter and the design store.
02
A Mark With Its Own Language
A visual signature designed to remain recognizable across every expression of the brand.
03
A Palette That Sets the Mood
Color establishes the atmosphere before a single word is read.
Cream
The foundation.
#F6F2E9
Citron
The counterpoint.
#D8C24B
Vine
The anchor.
#4F6B3A
Blood Orange
The warmth.
#C4522A
Bark
The quiet accent.
#221F1B
04
The Voice of the Visual Identity
Type gives the brand its rhythm, its tone and its presence.
AERA
Aa Bb Cc
PRESSED, NOT PROCESSED.
Display — Instrument Serif
For moments that demand presence
Text — DM Sans
For everything that needs to be understood. The quick brown fox jumps over the lazy dog — set on a four-step scale with generous leading.
05
A Language Beyond the Logo
The identity begins with a mark, then finds new ways to express itself.
Packaging
Stationery
Website
06
An Identity You Can Hold
When the visual language leaves the screen, every material becomes part of the experience.
- Oil bottle
- Jar
- Carton
- Paper bag
- Case
07
Every Detail, Considered
From the smallest touchpoint to the most formal piece, consistency becomes character.
FOOD & BEVERAGE
A CONTEMPORARY FOOD IDENTITY BALANCING SENSORY WARMTH WITH PRECISE VISUAL DISCIPLINE.
Business card
Menu
Envelope
Shelf card
Recipe leaflet
08
Designed to Live in Culture
A visual system created to move naturally between campaigns, conversations and everyday moments.
PRESSED, NOT PROCESSED.
09
Where the Identity Comes to Life
The same character, translated into motion, interaction and digital space.
PRESSED, NOT PROCESSED.
A contemporary food identity balancing sensory warmth with precise visual discipline.
DISCOVERPRESSED, NOT PROCESSED.
Shop
PRESSED, NOT PROCESSED.
Kitchen
PRESSED, NOT PROCESSED.
Stockists
10
The Rules Behind the Freedom
A considered framework that keeps every expression unmistakably part of the same world.
BRAND BOOK
AERAContents
Logo · Colour · Type · Pattern
Applications
Packaging · Print · Social · Web
Delivery
PDF · SVG · Web tokens
Your turn
Give Your Idea a World of Its Own.
From the first thought to a complete identity — create a brand with depth, character and a point of view.
FAQ
Questions,
answered.
Everything you need to know before your first brand. Still unsure? Our team replies within one business day.
A complete identity system: logo suite, colour palette, typography, brand pattern, stationery, packaging, social kit, website direction, brand voice and a full brand guidelines document.
Everything is paid with credits. One credit costs 0.10 EUR and orders start at 50 credits. Credits never expire and each service is bought separately from your dashboard.
A first complete identity is generated in minutes. Refinements — remixing marks, palettes or layouts — are instant.
Yes. Every module can be regenerated or adjusted: marks, colour ramps, type pairings, patterns and layout systems.
You hold full commercial rights to everything you generate and export — including print, packaging and digital use.
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Vector logos (SVG, PDF), raster exports, colour tokens, font specifications, mockups and the complete brand book.
Your brand is four minutes away.
Describe your business. Silae builds the rest — logo, palette, type, packaging and the full brand book.
Buy credits