Identity / 2026
AURELIA
A ritual-driven beauty identity where tactile minimalism meets contemporary elegance.
BeautyAURELIA
SKIN, UNDERSTOOD.
WARM IVORY
#F4F0E8
SOFT SAND
#E3D9C6
MUTED OLIVE
#6E7355
TERRACOTTA
#B4623F
DEEP CHARCOAL
#1A1917
The Idea
Every distinctive brand begins with a point of view. Here, strategy becomes the foundation for everything that follows.
Where an Idea Finds Its Identity
AURELIA is skincare stripped to evidence and touch — short formulas, honest claims and packaging that belongs on an open shelf.
- Industry
- Beauty / Skincare
- Positioning
- Clinical clarity, warm to the hand
- Audience
- Ingredient-literate, 25–40, urban
- Brand personality
- Clear · Warm · Rigorous · Calm
01
The Thinking Beneath the Surface
A point of view, held steadily, long before a single line is drawn.
Why It Exists
To make effective skincare legible to everyone.
Where It Is Going
A bathroom shelf with nothing on it that shouldn't be.
How It Speaks
Plain language, measured claims, gentle authority.
Where It Belongs
The pharmacy's rigour with the atelier's restraint.
02
A Mark With Its Own Language
A visual signature designed to remain recognizable across every expression of the brand.
03
A Palette That Sets the Mood
Color establishes the atmosphere before a single word is read.
Warm Ivory
The foundation.
#F4F0E8
Soft Sand
The counterpoint.
#E3D9C6
Muted Olive
The anchor.
#6E7355
Terracotta
The warmth.
#B4623F
Deep Charcoal
The quiet accent.
#1A1917
04
The Voice of the Visual Identity
Type gives the brand its rhythm, its tone and its presence.
AURELIA
Aa Bb Cc
SKIN, UNDERSTOOD.
Display — Instrument Serif
For moments that demand presence
Text — DM Sans
For everything that needs to be understood. The quick brown fox jumps over the lazy dog — set on a four-step scale with generous leading.
05
A Language Beyond the Logo
The identity begins with a mark, then finds new ways to express itself.
Packaging
Stationery
Website
06
An Identity You Can Hold
When the visual language leaves the screen, every material becomes part of the experience.
- Serum bottle
- Cream jar
- Carton
- Refill pouch
- Shipper
07
Every Detail, Considered
From the smallest touchpoint to the most formal piece, consistency becomes character.
BEAUTY
A RITUAL-DRIVEN BEAUTY IDENTITY WHERE TACTILE MINIMALISM MEETS CONTEMPORARY ELEGANCE.
Business card
Ingredient card
Envelope
Insert
Booklet
08
Designed to Live in Culture
A visual system created to move naturally between campaigns, conversations and everyday moments.
SKIN, UNDERSTOOD.
09
Where the Identity Comes to Life
The same character, translated into motion, interaction and digital space.
SKIN, UNDERSTOOD.
A ritual-driven beauty identity where tactile minimalism meets contemporary elegance.
DISCOVERSKIN, UNDERSTOOD.
Shop
SKIN, UNDERSTOOD.
Ingredients
SKIN, UNDERSTOOD.
Journal
10
The Rules Behind the Freedom
A considered framework that keeps every expression unmistakably part of the same world.
BRAND BOOK
AURELIAContents
Logo · Colour · Type · Pattern
Applications
Packaging · Print · Social · Web
Delivery
PDF · SVG · Web tokens
Your turn
Give Your Idea a World of Its Own.
From the first thought to a complete identity — create a brand with depth, character and a point of view.
FAQ
Questions,
answered.
Everything you need to know before your first brand. Still unsure? Our team replies within one business day.
A complete identity system: logo suite, colour palette, typography, brand pattern, stationery, packaging, social kit, website direction, brand voice and a full brand guidelines document.
Everything is paid with credits. One credit costs 0.10 EUR and orders start at 50 credits. Credits never expire and each service is bought separately from your dashboard.
A first complete identity is generated in minutes. Refinements — remixing marks, palettes or layouts — are instant.
Yes. Every module can be regenerated or adjusted: marks, colour ramps, type pairings, patterns and layout systems.
You hold full commercial rights to everything you generate and export — including print, packaging and digital use.
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Vector logos (SVG, PDF), raster exports, colour tokens, font specifications, mockups and the complete brand book.
Your brand is four minutes away.
Describe your business. Silae builds the rest — logo, palette, type, packaging and the full brand book.
Buy credits